Monterey Car Week 2026 runs Friday 7 August to Sunday 16 August – ten days across the Monterey Peninsula that culminate in the 75th Pebble Beach Concours d’Elegance. It remains the single most important date in the collector-car calendar: the week where the automotive world’s past, present, and future share the same stretch of California coastline, and where the value of a “Best of Show” trophy is measured in reputation as much as money.
For Everrati, it’s also the moment we put our redefined electric classics in front of the people who care most about originality, craftsmanship, and provenance – and prove that removing the engine doesn’t mean losing the car.
Whether you’re planning your first trip or you’ve been coming for years, here’s everything that’s changed for 2026, what’s worth prioritizing, and how to actually get around.
Enquire about visiting Everrati at Monterey Car Week
When Is Monterey Car Week 2026?
Monterey Car Week 2026 runs from Friday, August 7 through Sunday, August 16 – one day earlier than the 2025 edition. The broad shape of the week:
- Friday 7 August – Monterey Car Week Kickoff, Downtown Monterey (free)
- Saturday 8 – Sunday 9 August – Monterey Pre-Reunion & Corkscrew Hillclimb, WeatherTech Raceway Laguna Seca
- Monday 10 – Wednesday 12 August – Automobilia Collectors Expo
- Wednesday 12 – Saturday 15 August – Rolex Monterey Motorsports Reunion, Laguna Seca
- Thursday 13 August – Pebble Beach Tour d’Elegance, RetroAuto, Classic Car Forum; Concours Village opens; RM Sotheby’s Monterey auction begins (13–15 Aug); The Quail Auction by Broad Arrow (13–14 Aug)
- Friday 14 August – The Quail, A Motorsports Gathering, Quail Lodge & Golf Club, Carmel; Pebble Beach Auctions by Gooding Christie’s begin (14–15 Aug)
- Saturday 15 August – Rolex Monterey Motorsports Reunion concludes
- Sunday 16 August – The 75th Pebble Beach Concours d’Elegance, 18th fairway, Pebble Beach Golf Links
If you only remember one date, make it Sunday, August 16 – Concours day. Everything else in the week builds toward it.
What Is the Pebble Beach Concours d’Elegance?
Held on the final Sunday of Car Week, the Pebble Beach Concours d’Elegance is the closest thing the car world has to a world championship of preservation and craftsmanship. Roughly 200 of the most significant vehicles on earth are invited to compete on the 18th fairway of Pebble Beach Golf Links, judged not on speed but on originality, historical accuracy, mechanical function, and presentation. Winning Best of Show can add millions to a car’s value overnight – and to its owner’s standing among collectors.
2026 marks the Concours’ 75th anniversary, and the organisers are leaning into that history rather than away from it. Ferrari is the featured marque, with a particular focus on Luigi Chinetti and NART competition cars; Vignale is the featured coachbuilder. New classes for the anniversary year include Early American Speedsters, Classic Streamliners, and Japanese Motorsports – alongside a tribute to the Concours’ origins as a companion event to the Pebble Beach Road Races of the early 1950s.
It’s worth understanding what the Concours is not: it isn’t the whole of Car Week, and it isn’t a trade show. It’s a single-day judging event – everything else, including how manufacturers like Everrati choose to show up during the week, happens around it rather than on the field itself.
The Full Monterey Car Week 2026 Schedule
Car Week is really a collection of a dozen-plus events happening in parallel across Monterey, Carmel-by-the-Sea, Pebble Beach, and Laguna Seca. The headline names:
Racing
- Monterey Pre-Reunion & Corkscrew Hillclimb (Aug 8–9) – practice and qualifying for the Rolex Reunion, plus the Corkscrew Hillclimb where drivers run the famous turn against the clock.
- Rolex Monterey Motorsports Reunion (Aug 12–15) – vintage race cars from nearly every era of motorsport, racing rather than sitting still. The only Car Week event where the cars do what they were built to do.
Concours & Displays
- Pebble Beach Tour d’Elegance (Aug 13) – Concours entrants driven on public roads before Sunday’s judging; one of the best free ways to see the cars up close.
- Concours Village (opens Aug 13) – manufacturer displays alongside the show field.
- The Quail, A Motorsports Gathering (Aug 14) – ticketed, garden-party-style event blending global vehicle debuts with fine dining; this year’s featured classes include the 100th anniversary of Route 66, the Lamborghini Diablo, and the legacy of Japanese GTs.
- Concours for a Cause (Ocean Avenue, Carmel) – free, charity-focused vintage car display.
- The Little Car Show (Pacific Grove) – free, dedicated to small and micro cars.
Auctions
- RM Sotheby’s Monterey (Aug 13–15)
- The Quail Auction by Broad Arrow (Aug 13–14)
- Pebble Beach Auctions by Gooding Christie’s (Aug 14–15) – the official auction house of the Concours
Automobilia
- Automobilia Collectors Expo & Auction (Aug 10–12) – the week’s dedicated marketplace for automotive memorabilia, over 25 international dealers.
Traffic and parking get tight fast, especially Thursday through Sunday. Ride-shares, shuttle services, and pre-booked event transport are far more reliable than driving yourself between venues.
How Much Does Monterey Car Week Cost?
This is the question most first-timers actually want answered, and most guides dodge it.
- Free events exist and are genuinely worth doing – the Car Week Kickoff, the Tour d’Elegance viewing along public roads, Concours for a Cause, The Little Car Show, and downtown Carmel’s car corrals cost nothing.
- Pebble Beach Concours d’Elegance general admission starts at $495, rising to $650 after August 1, 2026. Children under 12 are free with a paying adult. VIP packages (Club d’Elegance and similar) run into the thousands.
- The Quail and most auction previews are ticketed separately and priced at a premium, reflecting their smaller, more exclusive format.
- Rolex Monterey Motorsports Reunion requires tickets for track access, priced per day or as a multi-day pass.
Budget-wise, a determined visitor can experience a meaningful slice of Car Week for free; a full week including Concours and The Quail comfortably runs into four figures per person before travel and accommodation.
Where to Stay and How to Get Around
Accommodation across Monterey, Carmel-by-the-Sea, and Pacific Grove books out months in advance – for 2026, treat June as the deadline for securing anything close to the action. Staying centrally reduces the daily commute problem, since events are spread across a wide radius and mid-week traffic around Pebble Beach and Laguna Seca is heavy. Shuttle services connect Carmel to Pebble Beach on Concours Sunday specifically; check current-year pricing and schedules before you travel, as these change annually.
Everrati at Monterey Car Week 2026
2026 marks Everrati’s fifth consecutive year at Monterey Car Week – a run that started in 2022 and has grown every year since. This year the format changes: rather than a public stand in the Concours Village, Everrati’s 2026 programme is built around ultra-exclusive private events – one-to-one test drives, model previews, and dedicated sessions for investors and B2B partners, run alongside the week rather than on the show field itself.
The cars on show span a cross-section of the Everrati range, from established fan favourites through to exclusive previews of forthcoming new models and new US demo cars.
It’s a deliberately smaller, higher-touch way to spend Car Week – trading the walk-up crowd of a public stand for direct time with the people building Everrati’s next chapter. If you’d like to see the cars in person, get an early look at a bespoke commission, or talk investment or partnership opportunities, get in touch to arrange your own private meeting – availability is limited and slots fill well ahead of the week itself.
Frequently Asked Questions
What is Monterey Car Week? Monterey Car Week is a ten-day celebration of automotive history and design held every August across California’s Monterey Peninsula. It brings together concours competitions, vintage racing, high-value auctions, and manufacturer debuts, culminating in the Pebble Beach Concours d’Elegance.
When is Monterey Car Week 2026? Monterey Car Week 2026 runs from Friday, August 7 to Sunday, August 16, 2026. The Pebble Beach Concours d’Elegance – the week’s centrepiece – takes place on the final day, Sunday, August 16.
How long does Monterey Car Week last? Ten days, from the Friday Kickoff through to the Sunday Concours d’Elegance.
Is Monterey Car Week free to attend? Parts of it are. Events like the Car Week Kickoff, the Tour d’Elegance (viewed from public roads), Concours for a Cause, and The Little Car Show don’t require tickets. Marquee events – the Concours, The Quail, and the Rolex Monterey Motorsports Reunion – require paid admission.
How much does it cost to attend the Pebble Beach Concours d’Elegance? General admission starts at $495 and rises to $650 after August 1, 2026. VIP hospitality packages cost considerably more. Vehicle entries are by invitation only and not open to public application.
Can anyone attend Monterey Car Week? Yes. While vehicle entry into judged events like the Concours is invitation-only, spectator access is open to the public across almost all of the week’s events, either free or via ticket purchase.
Where is Monterey Car Week held? Across the Monterey Peninsula in California, spanning Monterey, Pebble Beach, Carmel-by-the-Sea, Pacific Grove, and WeatherTech Raceway Laguna Seca.
What’s the difference between Monterey Car Week and the Pebble Beach Concours d’Elegance? Monterey Car Week is the full ten-day event calendar. The Pebble Beach Concours d’Elegance is one single-day event within it – the most prestigious one, held on the final Sunday, but only one part of a much larger week that includes racing, auctions, and dozens of other gatherings.
What are the best days to attend if I can only go for part of the week? Sunday (Concours) is the clear anchor for most first-time visitors. If track racing interests you more than judged concours, prioritise the Rolex Monterey Motorsports Reunion (Aug 12–15). Thursday’s Tour d’Elegance is one of the best free options, giving close-up access to Concours cars on public roads before judging.
Do I need tickets for every event? No – several of the week’s best-loved gatherings, including the Car Week Kickoff and Concours for a Cause, are free and unticketed. The Concours, The Quail, and racing at Laguna Seca all require paid tickets.
Is Everrati at Monterey Car Week 2026? Yes – 2026 marks Everrati’s fifth consecutive year at Monterey Car Week. Rather than a public stand this year, Everrati is running an exclusive programme of private test drives, model previews, and investor and partner meetings throughout the week. Get in touch to arrange your own private meeting.
