Each August, Monterey County becomes the undisputed epicentre of the automotive world. With its dramatic coastal backdrop, refined atmosphere, and dazzling array of events, Monterey Car Week draws together the past, present, and future of motoring like no other. At the heart of this celebration lies one of the most prestigious automotive shows in existence: the Pebble Beach Concours d’Elegance.
For collectors, motorsport aficionados, and design devotees, the Concours is a global stage where history is honored, craftsmanship is revered, and innovation takes the spotlight. It’s also where Everrati brings its mission to life, reimagining classic motoring through the lens of sustainable performance and timeless elegance.
Whether you’re planning your first trip to Car Week or simply curious about what makes this event so captivating, we’ll walk you through everything you need to know.
What is the Pebble Beach Concours d’Elegance?
Held annually on the final Sunday of Monterey Car Week, the Pebble Beach Concours d’Elegance is widely considered the crown jewel of car shows. This is no ordinary car exhibition – this is where the world’s finest and most historically significant vehicles gather for an annual-year celebration of automotive beauty, originality, and excellence.
The Concours began in 1950 as a humble car show accompanying the Pebble Beach Road Race. Today, it is the gold standard of concours events, hosting roughly 200 of the most extraordinary vehicles from around the globe. From pre-war European racers to the ultimate marvels in bespoke luxury, each car on the 18th fairway of Pebble Beach Golf Links has a story to tell.
Vehicles are judged not just on their visual appeal but also their historical authenticity, mechanical function, and condition. Winning Best of Show at Pebble Beach is one of the highest honors a car can receive, often increasing a vehicle’s value and status overnight.
What sets the Concours apart is its balance of elegance and authenticity. Here, artistry spans from the latest hypercars or race-proven legends to classic grand tourers and even the earliest examples of electric mobility. It’s a tribute to the full spectrum of automotive excellence.
What You Can Expect at Monterey Car Week
While the Concours is the main event, Monterey Car Week 2025 offers an unforgettable lineup of experiences throughout the preceding days. Enthusiasts and collectors arrive early to take in everything from open-air showcases to private unveilings.
Key highlights include:
- The Quail, A Motorsports Gathering – A luxurious event that blends gourmet cuisine, fine wine, and exclusive vehicle debuts from brands like Bugatti, Aston Martin, and McLaren.
- Rolex Monterey Motorsports Reunion – Hosted at Weathertech Raceway Laguna Seca, this event celebrates the golden age of motorsports with vintage race cars from nearly every era roaring back to life on the track. It runs from August 13 to 16 this year.
- RM Sotheby’s Auction – With multimillion-dollar classics offered for sale, this high-profile auction on August 13 is where collectors make headlines and history is bought and sold.
- Automotive Debuts & VIP Experiences – Nearly every luxury automaker, from Lamborghini to Lucid, uses Monterey Car Week to unveil limited editions or all-new models. These launches are accompanied by brand events, test drives, and forums with designers and executives.
And while many of these gatherings are ticketed or exclusive, Monterey Car Week also includes a range of free events. Strolling downtown Carmel to catch sight of rare cars, admiring displays along Ocean Avenue, or visiting open car corrals are all part of the magic.
Whether you come for the concours competition or simply to revel in the electric atmosphere (both figuratively and literally), Car Week delivers something for every fan.
Where Tradition Meets Innovation: Everrati
While the Concours d’Elegance is rooted in honoring history, it also offers a glimpse of what’s to come. In recent years, this has included a growing appreciation for sustainability and cutting-edge innovation, which is an intersection where Everrati stands out.
Classic electric vehicles are nothing new at Pebble Beach. In fact, some of the earliest electric models from the early 1900s often make appearances. But the conversation around EVs has shifted, no longer focused on novelty but on what the future of classic motoring can be. That’s where Everrati shines.
Our presence at Monterey Car Week for the fourth time is both a showcase and a statement. You don’t have to sacrifice style and performance when you remove the engine. Through our precision-engineered electric platforms, we bring new life to some of the most revered vehicles in history, including:
- Electric Porsche 911 – A reimagined icon with instant torque, flawless power delivery, and the same silhouette that has captivated for decades.
- Electric Land Rover Series IIA – A rugged classic re-engineered for exploring emissions-free.
- Electric Superformance GT40 – A motorsport combining speed with clean energy.
What makes Everrati truly unique is our commitment to sustainable luxury. Each vehicle is rebuilt from the ground up using advanced technologies and lightweight materials while maintaining the balance, feel, and authenticity of the original. Monterey Car Week provides the perfect stage to share that vision.
How to Attend
Attending Monterey Car Week and the Pebble Beach Concours d’Elegance requires some planning, but the experience is absolutely worth it.
- When: Monterey Car Week takes place every August, culminating with the Concours d’Elegance on the final Sunday. For 2025, the Concours is scheduled for Sunday, August 17th.
- Where: Events are spread across the Monterey Peninsula, including Pebble Beach, Carmel-by-the-Sea, and Laguna Seca. Most guests choose to stay in Monterey, Carmel, or Pacific Grove. Be sure to book accommodations early as rooms often sell out months in advance.
- Tickets: While many Car Week events are open and free to the public, others like The Quail and the Concours require tickets that must be purchased ahead of time.
- Getting around: Traffic can be heavy during the week, and parking is limited at major venues. Consider using ride-shares, shuttle services, or event-specific transport options to navigate between shows and gatherings.
- Dress code: Attire ranges from casual to formal depending on the event. For the Concours, think summer wedding, elegant but comfortable. Wide-brimmed hats, tailored blazers, and stylish footwear are all common sights on the lawn.
It’s best to arrive early at the Concours. Not only do you get better access and views, but the morning fog over the 18th fairway adds a dramatic ambiance to the presentation of cars. And don’t forget to stop by Everrati’s display to see how we’re shaping the future of classic cars.
