One of the key hallmarks of a seriously high-end luxury automaker, and a big moneymaker, is customization.
Just about every company with cars selling for more than six figures has some kind of custom program, including Rolls-Royce, Bentley, Aston Martin, and so many more. Ferrari has admitted that the programs are enormously profitable, which is also why it wasn’t the easiest decision to reign in its program. It’s not just the big names, though. Smaller outfits are expanding their custom programs, including Everrati. The electric restomod company is adding to its custom capabilities with its new Artisan program.
Professional Consultation And Fancy Materials
Now Everrati has clearly offered customers the opportunity to put together unique builds. Most recently, we saw a vivid green electric 911 that was a special project with colors and materials not offered in the standard Everrati catalog. As such, it’s not entirely clear if this is just formalizing its custom Regardless, what you’ll get with Artisan is the ability to have a fully unique, one-of-a-kind build from Everrati. The process will involve the help of Libby Meigh, who will be the consultant for the colors, materials, and finishes (CMF) for the vehicle. She is eminently qualified, as one of her most recent positions was as a CMF designer for Aston Martin, and she was there for more than a decade. The customer can come in either with extensive, detailed ideas of what they want, or can come in just with a story, or a cherished item, and Meigh and the Everrati team will help figure out the look and feel of the vehicle. Everrati also highlights that the program will offer high-end and environmentally-friendly materials such as Bridge of Weir leather, wool, and recycled plastics. As for pricing, Everrati doesn’t give any kind of estimate, but we’re certain that prospective customers aren’t concerned about the cost.program, an expansion of its offerings, or a separate program altogether.
Vehicles Available
Everrati doesn’t specifically say, but we’re assuming that the Artisan program is still limited by the vehicles that Everrati currently restores and modifies. Those include air-cooled Porsche 911s, Land Rover Series IIAs, Mercedes-Benz W113 SLs, and Superformance GT40s. The company also develops its own motors, and depending on the model, it can provide motors making up to 800 horsepower. When it modifies a vehicle, Everrati also makes sure that everything is reversible, in the event the owner wants to switch the car back to internal combustion. And while it seems the Artisan program might be focused on existing models, we suspect Everrati would be open to new projects if you’re willing to help pay for them.
Source : CarBuzz
