Everrati has made a significant impact at Monterey Car Week (MCW), further accelerating the growth of its business with unprecedented interest from a new generation of buyers.
Now in its third year at the California event, Everrati marked its 2024 appearance with a distinct increase in interest from buyers aged 40 and over as well as substantial attention from a younger audience, determined to utilise the event to work with the Everrati team on-site to create bespoke commissions for future production models. Committed to sustainability, craftsmanship, and cutting-edge technology, Everrati delivered its largest ever product and partnership showcase across the week of automotive celebrations.
Justin Lunny, Everrati co-founder and CEO, said: “We are absolutely delighted – this has been Everrati’s best year at Monterey Car Week yet. The growing interest we’ve seen from both seasoned collectors and younger, sustainability-conscious generations underscores the universal appeal of our redefined, zero-emission automotive icons. The overwhelming response we received at this event highlights a truly significant shift in automotive values, with sustainable luxury and performance now priorities for a broader and more diverse audience, reaffirming Everrati’s escalating role in leading this transformative movement.”
From Thursday to Sunday 18 August, the brand’s home was the Concours Village at the prestigious Pebble Beach Concours d’Elegance, featuring two redefined Porsche 911 (964’s)– each hand-crafted by Everrati partner, Aria Group, in Irvine, California – the Evergreen Commission, a 911 (964) RSR homage in Oak Green metallic and the Pacific Commission, a Carbon Signature widebody 964 in Mexico Blue. The Evergreen Commission made its public showing ahead of delivery to its US owner.
Alongside the two acclaimed electric 964s, two spectacular in-house creations were on display in California – the Polo Commission, Everrati’s first US-market Land Rover in Limestone White, and the Apollon Commission, the first electric Mercedes-Benz W113 SL ‘Pagoda’ in Blu Le Mans.
Monterey Car Week allowed the company to exhibit the latest in sustainable materials through its partnership with Bridge of Weir, highlighting a groundbreaking new leather technology, BioTAN, featured in the Evergreen Commission. Further emphasising Everrati’s commitment to providing a seamless driving experience, partner Blink Charging displayed its Series 8 (80A Level 2 EV) Charging Station, which uses a dual port design to enable simultaneous 80A charging of two Everrati vehicles.
Adding to the atmosphere at Monterey, Everrati was joined for the second year in a row by world-renowned artist Stephen Selzler, who conducted live painting sessions at the Everrati stand. Selzler’s motoring culture-focused artwork, alongside Everrati’s stunning vehicles, attracted considerable attention from the event’s attendees.
Everrati’s presence at Monterey was further bolstered by its expanding network of industry partnerships. This included the Sojourn luxury Mercedes-Benz G Class GE 230 off-roader from British brand Arcade Cars, and a second Mercedes-Benz W113 SL ‘Pagoda’ from Hemmels. Combining unmistakable heritage design with Everrati’s state-of-the-art OEM-grade electric powertrain, the two co-developed models deliver a timeless zero-emission driving experience.
Justin Lunny, Everrati co-founder and CEO, added: “At Everrati, our vehicles transcend aesthetics and performance; they embody a lifestyle that celebrates luxury, sustainability, and artistic innovation. This year, the synergy between Stephen Selzler’s live artwork, our pioneering collaborations, and our exquisitely crafted cars powerfully demonstrated that owning an Everrati is more than just driving a redefined electric icon. It’s about embracing a way of life that blends advanced technology with timeless design. Each Everrati model represents a commitment to exceptional craftsmanship and a sustainable future, making a statement that goes beyond the road.”
From its global headquarters in Oxfordshire, UK, Everrati uses OEM-grade processes, best-in-class suppliers and partners and skilled engineering artisans, combined with traditional hand-built techniques and modern technology, to create exceptional and sustainable automotive rolling works of art that can be enjoyed today and by generations to come.
